TASK 13th nov

DEPICTION OF AUDIENCES 

INTENDED AUDIENCE/BRIEF: who is the audience: young professional, health conscious 20-35 year olds, time-poor, urban, culturally savvy, appreciation of the arts

SHOULD BE: young woman/people who want to eat healthily but need that occasional sugar/energy rush to get them through the day! - physically and mentally but dont want to feel guilty about it- 

hard to find something on the go which will satisfy hunger fast without piling on the pounds! (fast food)

POTENTIAL AUDIENCE, WHO HAVENT THEY THOUGHT ABOUT:

teenagers in school

university students

post grads starting out 

post grads/ new workers on the move 

children sleepovers 

couples on a date ---- A DATE DONE PROPERLY ---- SHOW HOW IT COULD GO WRONG IF NOT HAVING POPERCORN SNACKS 

TASK:

why have i chosen this audience 

why have i not chosen the others?

what do they do i.e. what do the young professionals do? where do they go?

 ---- A MEETING PLACE FOR ALL THESE POFFESSIONALS WHERE THEY ALL NEED THAT SNACK - ONE TIME IN THE DAY THEY ALL DO THE SAME THING - EAT POPERCORN! - CAN ALL RELATE TO EACH OTHER- ALL HUMAN 

where are they going?

what do they want to be ? aspirations? dreams? ---- EATING POPCORN DAYDREAMING LIGHTBULB MOMENT- RETHINKING LIFE - DO LIFE PORPERLY 

TASK:

COMPLETE sheet project proposal in specific way as possible!

contextual references of potential ideas
what do i want people to see in relation to the brief
scaps thumbnails storyboards