pros and cons of peer review of ideas

pro's

identified important aspects of the brief/requirements 

bounce ideas of each other 

easy to notice if you have interpreted the reif in the wrong way and get back on the right track

constructive criticism

relatable

finding out someone else has the same idea make make you push your idea further in order to change/improve it.

potential for collaboration-shared understanding 

reinforce essential considerations- guidelines, rules etc

confidence to be ambitious

clarity 

cons

boring 

concept/idea won't stand out

more reliant on tone of voice/technical skills

not innovative

possibly not challenging/pushing yourself enough don't settle for less

more likely to be copied 

BE DIFFERENT! DONT DO WHAT IS OBVIOUS FROM THE BREIF AS THE CHANCE IS 1000000000000 OTHER COMPETITORS WILL HAVE DONE THE SAME!!