'reward yourself for a job done properly'

Angeleic stands - point of sales

research advertising campaigns - true blood

timeline idea - could be shown on train carriages, buses

train station - a stand of propercorn 'no time for breakfast' 'healthy feel good snack to get you through a journey'

breif title:
 brief: create a campaign which shows scenes that proper corns target market (20-35yr young professionals, time-poor, urban, health conscious) can relate to with the idea that the people in the scenes are doing them 'properly' as they are eating propercorn. i.e watching a film, writing essays.

product: a advertising illustrated campaign

tone of voice: uplifting, angelic, fun, on trend,  simple line with bursts of colour (not in the lines) main colour on the propercorn packets and logos.

audience:  20-35yr young professionals, time-poor, urban, health conscious

context: in places propercron target markets would exists: journeys-trainstations, bus stations, cafes, uni, shopping centres cities.
campaign shown on:

• on buses 
• billboards
• shopping centre inside changing billboards
• train carrages etc

additional information/considerations: exaggerate scenes? humorous?

mandatory requirements: ideas which are commercially viable, faithful to brand, encouraging.
deliverables: a pitch board advertising my campaign idea- illustrations that i have visually put into certain campaign scenareos


if you dont get a brief down and sent- clients might take advantage and ask for more.
BRIEF IS A CONTRACT


2 WEEKS TIME:
based on brief bring 3 to 5 a3 presentation boards that visually communicate my proposal.
contextual references, brief tone of voice, where it could exists