scenes this product could be eaten that applies to target market

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i was scrolling through POPERCORNS Instagram page and came across these images, customers/employees etc  have posted, i then went on to see more pictures that people had posted hash tagging popcorn, this was really inspiring as it allowed me to see what different situations people eat Propercorn in and there reasons behind it.

one possible idea i could develop is looking at possible situations/scenes popcorns target market would eat then product/potentially eat the product. this way, customers will feel i am addressing them individually as they have a connection to that everyday scene.

eg: workspaces,
students watching Netflix
lunch breaks
coffee breaks
train journeys
gym bags
one the go bags
dates 

with the ethos 'done properly' i would want customers to get the idea that by eating this product instead of others whilst engaging in these activities/scenes they are experiencing it in the best possible way.

problems i still need to face : how to emphasise the healthy aspect of the product.

i didn't want to just choose one scene as this would not emphasise the number of occasions proper corn can be eaten, however using to many i feel will over crown the campaign and therefore people may not take the time to look at it as it will be to much effort to decode. 

i have focused on 4 scenes in this sketch idea- a working environment, relaxed environment, on-the-go environment and a break (coffee magazine) environment. 

i have used the propercorn logo which incorporates popcorn and carried the image of the popcorn all around the page to create a boarder and to frame the scenes.

though i like the idea of showing different environments that propercorn can be eaten, i dont think the layout of this idea works, its a bit overwhelming and chaotic, making it unappealing to the eye. i think i need i need to think minimalistic, like the propercorn package design, they are simple but the colours and layout used is really effect and the information needed to promote the product it easily seen and seen first. 

using the propercorn boader also overwhelms the piece with the majority of colour and detail being there.