OVERALL AIM- promote Propercorn - intentions
specific aims - audience/context/outcomes
objectives- actual outputs - what is the thing that is going to be there.

be SMART
Specific - what needs to be done
Measurables-speciific success criteria
Acheivables-resources, scope, scale within your capability - but is it achievable by someone else? - i.e billboards - i can't achieve it but others can.

Realisitic- can it be realistically done
Time conscious -

use words from Brief - proves I've read it and qulitfies decisions I've made
justify the NEED for my proposal- evidence to support my argument/idea

describe your audience:
location?
lifestyle ?
which industry?
what values do they have?
why will they engage with it?

describe my motivations
why am i doing it?
financial?
creative expression ?
my opinion- find it hard to find something that will tie me over until meal times without it being unhealthy

who's going to be reading it?
the people at propercorn are young!!
ue appropriate tone
dont repeat myself
ask people to check grammar and spelling

start from the end point

except that the person reading the brief knows nothing about me, skills, context of project
explain everything!!