Finding a Concept from Quotes

we knew what we wanted to communicate with our campaigne- the many uses of the paper and to emphasise how dark it is, however our main problem now was coming up with of a concept to do so. we wanted to communicate something that either realated to paper or to the colour black so it was relatable to the product. for inspiration, i decided to google quotes about the colour black.
Above are a few i found which i felt could be developed into a illustrated concept.

Example:
“I won’t believe it until I see it in black and white.”
Samuel Goldwyn

we could potentially use this quote as a metaphor for the black paper, communicating the idea that everything you create the black paper is significant.

things that are commonly associated with make believe:-
faired, pigs that fly, aliens, ware-wolves, unicorns etc.

experimenting with using white pencil on the black paper - a technique you can create with the black paper product. 

I have drawn a silhouette of a fairy to represent how we could use paper-cut with the black paper.

 using a silhouette paper cut technique, we could potentially create a 3d scene layering up paper-cuts such as the pieces above which i think look really professional, clear, and visually interesting- i feel it would differentiate our design from others and reinforce Fedriogni's passion that they are a paper based (not digital) manufacturer. . However this may be very complex and tricky and time consuming to create especially as we are not paper-cut specialists!