chosen brief

Fedrigoni

Design a marketing tool to promote our latest range of uncoated black papers and boards: Sirio Ultra Black

Background

The Fedrigoni family has been part of the paper world since 1717, when the San Colombano paper mill was set up in Vallarsa-Rovereto, Italy. Over the years, Fedrigoni have consistently been at the forefront of the paper industry, pioneering the techniques and processes that make paper the beautiful, versatile medium it is.

Fedrigoni has been refining the art and science of making fine-quality special papers, producing striking surfaces, tactile textures and vivid colours - paper that can be pressed, bent, cut and folded into almost any form you can imagine. Fedrigoni papers are ultra-functional and, at the same time, wonderfully expressive.

The Creative Challenge

We would like you to design a marketing tool that will promote the NEW Sirio Ultra Black.

Sirio Ultra Black is a collection of pulp coloured papers and boards, with no carbon content. They are extremely light fast and available in 115, 185, 280, 370, 460, 680. The range also includes an embossed version: E/R65 Fiandra in 115gsm only. These papers are FSC certified.

The tool will need to speak to the designer in a visual way which appeals to their high aesthetic standards. It should therefore be a creative piece which maintains awareness of the range.

Your concepts can include creative pieces such as special prints, posters, booklets, direct mailers, promotional videos, electronic newsletters, advertising or even a launch event.

Remember, while we appreciate that we are in a digital age, we are a paper manufacturer, part of the print and paper industry and wish to keep these mediums alive!

Additional Information

About the paper:

Sirio Ultra Black is the newest addition to our product offering and is considered to be one of the darkest black papers on the market (even 20% darker than our very own Sirio Black/Black).

The absence of the carbon pigment within the paper means that gold, silver and metallic hot foils can be applied without any issues. The carbon pigment within black papers can often be the cause of oxidation or a speckled appearance when applying hot foils in particular shades, instead a special dark colorant has been used in Sirio Ultra Black to achieve deep value darkness.

Student Sample Packs:

To give you a better idea of the papers that you are designing for we will provide you with a student sample pack. In the sample pack there will be a selection of papers relevant to the brief. To request yours email: marketing_coordinator@fedrigoni.co.uk 

We ask that students do not send any requests to our samples department or via the online sample request forms on our various websites as these will not be processed. You only need to request your sample pack once and it will be automatically sent out in due course, so please be patient.

It is not required that students strictly use Fedrigoni paper to illustrate ideas. Entries will not be penalised for using other papers. However, if you would like to include some Fedrigoni papers into your work feel free to make use of the sheets provided in the sample pack.

You are also welcome to pop into our Imaginative Papers Studio in London, where you can view the paper range swatch, see printed samples and get some inspiration! We are open Monday to Friday, 9:30 till 5pm. Be sure to give us a call beforehand to let us know that you’ll be coming.