wetransfer
Envision the person you'll be in 10 years through
illustration.
The Creative Challenge
The world keeps spinning, technology is advancing,
you are getting older... This is your opportunity to future-proof yourself.
Create a print and online illustration to celebrate
the person you’ll be in 10 years’ time. You can be whoever, wherever, however
you want to be. Who knows – this may be a prophecy…
Create your response in any medium you feel best
represents you (the future you).
Want to see the rest of this brief? Scroll down and
download the brief pack below for the full brief and all the information you
need.
Relevant Disciplines
· Illustration
· Advertising
· Graphic
Design
· Typography
· Photography
· Craft
for Design
· Print
with Digital
Think this will be a fun brief and will allow me the time to think about
‘me’ and my protential futher which is something I tend to put to the back of
my head as its scary!
I want to think about goals and best possible solutions.
Again I like this brief as it allows me to just create art work/draw,
and then take into print.
Create
new illustrations for Alice’s Adventures in Wonderland’s 150th anniversary year
Background
When people think of Alice, they think of The
Macmillan Alice: her blue dress, blonde hair and ‘Alice band’. Curious Alice,
the iconic White Rabbit, the formidable Queen of Hearts and the Mad Hatter are
amongst the best-loved literary creations across generations and Alice’s
Adventures in Wonderland is now widely acknowledged as one of the most
influential children’s books of all time.
2015 is the 150th anniversary of the publication
of Alice’s Adventures in Wonderland – one of the most important books in our
long history – and as part of our celebrations we will publish the authentic
and most complete range of Alice titles in print, digital and audio, for all
readers to enjoy and love. Sir John Tenniel’s iconic artwork, coloured by Harry
Theaker, and the extensive Macmillan archive will be at the heart of this
celebratory publishing event.
It is not only Carroll’s story that remains a
perennial favourite. The ‘adventures’ were brought to life by John Tenniel,
first as black-and-white plates and then with coloured versions of the original
drawings. When his eyesight began to fail, Tenniel gave approval to Macmillan
to ask Harry G. Theaker to complete sixteen new colour plates, and it is these
illustrations that established the iconic image of Alice – her blue dress,
blonde hair and ‘Alice band’ - that everyone recognises today. Macmillan still
has copyright in these illustrations and it is a Theaker image that is
presented on the new The Macmillan Alice anniversary logo.
About Macmillan Children’s Books
Macmillan Children’s Books, a division of Pan
Macmillan, is one of the UK’s leading children’s publishers, creating great
stories for all ages for over 150 years. It’s the original home of classics
such as Alice in Wonderland, The Jungle Book and The Water Babies, and now
publishes over 400 books a year for babies, children and young adults.
International bestselling and award-winning authors and illustrators include:
Julia Donaldson, Axel Scheffler, Rod Campbell, Emily Gravett, Eva Ibbotson,
Judy Blume, Andrew Lane and Frank Cottrell Boyce. Macmillan Children’s Books
also publishes Poet Laureate Carol Ann Duffy’s work for children and has an
extensive poetry list.
The Creative Challenge
Create a new cover and up to two wondrous
interior page illustrations for one of our most precious pieces of heritage:
Alice’s Adventures in Wonderland. Your illustrations should enchant a whole new
readership and, although you must include a front cover, you are free to choose
a couple of scenes from the book. These might be new interpretations of scenes
that have been drawn before or entirely new ones – it’s up to you. We are entirely
open to styles of illustration too.
A selection of entries will be displayed at our
offices in King's Cross, on our website and on the Alice Facebook page.
Target Audience
Our primary audience is parents of girls aged
5-9. Our secondary audience is parents of boys aged 5-9 and gift givers, such
as grandparents, aunts, uncles etc.
Mandatories
The cover design must include the Macmillan Alice
150 logo.
Creative Requirements
New cover design for Alice’s Adventures in
Wonderland which must be 270mm (H) x 215mm (W), and supplied as a PDF. The
Macmillan Alice 150 logo can act like a sticker on the cover so please supply
one illustration with it included in the artwork and one without.
1-2 interior page illustrations from scenes
within the book which must sit within a 270mm (H) and 215mm (W) single page,
and be supplied as a PDF. Please also include the page number from the
Macmillan Classics edition of Alice’s Adventures in Wonderland along with your
illustrated scenes. As there are many different versions of the Alice books out
there, we want to make sure that you’re working to the correct version so that
we can easily link it up with the right scene. You can purchase the correct
edition from:
as I
studied Lewis Carroll for my last project I have quite a good understanding of
he’s work and therefore would like a opportunity to apply my knowledge to a
different brief.
Like
the idea of just being able to draw the scenes in own style
Interflora
Boost awareness of Grandparents’ Day to the younger
consumer
Who are we?
As the UK and Ireland’s most recognised name in
flower delivery, for over 90 years Interflora have been trusted by millions to
hand craft and deliver floral gifts to loved ones worldwide. Across the UK and
Ireland over 1,800 florist shops make up our delivery network, offering named
day and same day delivery services – even delivery within 3 hours.
Internationally, our network extends to over 40,000 florist shops, providing
the capability to deliver to over 140 countries. Our customers have the
option to purchase online via telephone or through one of our florist shops.
Over recent years, a vast number of
brands have begun competing within the flower delivery market. From high
street names such as Marks & Spencer, John Lewis, Next and Waitrose,
to online brands such as Arena Flowers, Serenata Flowers and Flowers Direct. It
goes without saying that the consumer has plenty of choice of who to entrust
and in the case of high street names, established relationships, together with
an appreciation of the brand’s quality, give consumers a confidence to choose
these brands to deliver their flowers.
Interflora's product range has expanded over
recent years to provide our customers with a greater choice of gifting options.
Our network of expert florists differentiates us from our
competitors - bringing with it award winning design skills and service with a
true personal touch. Christmas, Valentine's and Mother's Day remain our key
gifting periods. We have recently started promoting and raising awareness of
Grandparents’ Day as we feel this is a perfect flower gifting occasion.
Our range of courier flowers provide the ability for us to remain price
competitive (offering flowers from as little as £19.99 delivered), together
with an extended range of niche flower varieties.
Our Brand Proposition
‘Interflora are the flower experts’
Our Brand Values
Trusted
Our customers trust us to be there when they
can’t and hand-deliver the finest quality flowers on time, every time.
Personal Touch
From taking the order, to creating the chosen
bouquet and then finally hand-delivering the flowers directly to the
recipient’s door: with everything we do, we strive to add a personal touch.
WOW
WOW! is the reaction we want every time a
recipient opens their front door and is presented with a stunning
Interflora bouquet, exceeding all expectations.
Our USPs
Why we are ‘the flower experts’
1. We are the biggest network of florists in the
UK and Ireland, with a host of award-winning designers and passionate expert
florists.
2. We are RHS Chelsea Gold Medallists.
3. We have the widest range of products for all
occasions and all seasons.
4. Our range of delivery options is the best in
the business, allowing gifts to be delivered same day, or even within 3 hours.
5. Our Designed to Order service gives our
customers the option to send a unique gift designed by one of our expert
florists.
6. Interflora promise: ‘If your order doesn’t
arrive on time, or your recipient isn’t delighted with their flowers, let us
know. We’ll do all we can to put the situation right, or, if you’d prefer, give
you your money back.’
Our Customers
• High representation across affluent families
with a skew towards more rural and suburban based segments.
• High representation across everyday internet users
who rely on modern technology in both work and home life for practical uses and
for entertainment value.
• Interflora customers have high household
incomes.
• Interflora customers are aged between 26-55.
Our top 3 demographic groups are
A – Alpha Territory. People with substantial
wealth who live in the most sought after neighbourhoods
B – Professional Rewards. Experienced
professionals in successful careers enjoying financial comfort in surburban or
semi-rural homes
C — Careers and Kids. Families with young
children where both parents are likely to earn solid incomes providing for a
comfortable modern home
The Creative Challenge
Grandparents’ Day was established in America in
the 1970s and is celebrated all over the world. It was introduced to the
UK by Age Concern in 1990 and is always celebrated on the first Sunday in
October.
There are 14 million grandparents living in the
UK, 80% of whom provide some hands-on care for their grandchildren. More than
ever, grandparents play an important role in modern society and we want to
raise awareness of everything they do to help family life by encouraging people
to start marking ‘Grandparents’ Day’ in their calendars as a special occasion
to thank grandparents across the country.
As well as grateful Mum’s who want to thank their
own parents for the help they provide with childcare we want to target young
adults who probably don’t see their own grandparents as much as they would like
with their busy lifestyles, or live far away meaning they only visit a few times
a year.
We feel that this is a genuine gifting occasion
and a perfect fit for the Interflora brand, what better way to show your love
for your grandparents than with a bouquet of Interflora flowers!
Our brief to you
Grandparents’ Day currently has very low public
awareness and our brief to you is to create an integrated campaign for
Grandparents’ Day 2015, gaining exposure for Interflora and driving brand
awareness amongst younger consumers.
We want the campaign to engage with younger
consumers, specifically young adults who have disposable income available to
spend on a bouquet of flowers for their grandparents.
Creative Requirements
Your ideas must be unique and appealing to a
young adult audience. The campaign must adhere to our brand guidelines and encompass
our brand values. We would like your ideas to be highly creative and able to
work across all channels of communication. Which channels you choose to
articulate the ideas in is entirely up to you, but we want to see a few
examples of how the campaign will work across various media formats.
Please note that although we have alternative
colour options in our brand guidelines for our logo, our preference is
that the gold logo on black background version is used.
In summary the campaign needs to:
• Drive brand awareness
• Promote the Interflora brand/our florist
expertise/our Grandparents’ Day range
• Reflect our Brand Values
• Reach out to new customers (young adults)
• Highlight our USPs
• Use a variety of media and work across all our
channels of communication
Because I have a close family myself, I think it is a
nice idea to appreciate grandparents and I don’t see them as often as I used
too and therefore appreciate what they are and do for me more.
Like the idea of creating work with floral design.
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