Project proposal after session with Aly

Project Rationale

What are you proposing to do? (Product, Range & Distribution)

EVERYDAY IN ISOLATION A Celebration of the ordinary. Creating illustrations that people can relate to, and find familiarities in. Seek comfort in shared habits/routines/scenarios Unnoticed moments Evidencing things we take for granted on a day to day basis. Potential Range of products from idea: ·       Single illustrations that could work as a set of prints, ·        a book ‘unoticed moment’ eg. ·       Postcards or/and a book of postcards. -What we’ve done today, what we’ve seen. Comit it to a postcard. ·       Photoframe of mundane everyday occurrences ·       Food diary- on crocory.-(plate with food on)-illustrating food onto the item that keeps the food. ·       Home wear - ·       Washing up equipment–illustrate the scene -piles of washing. – yotam ottolenghi ·       Shaving mirror – with illustrations of the activity around in. ·       Everyday, seasonal, calendar- thing on each page that is associated with that day, something you’ve done.

What do you want achieve?

By capturing everyday occurrences I hope this will create a connection with the audience. Illustrating scenes that perhaps go unnoticed until they are captured and revisited – allowing you to take a closer look, and allowing it to be appreciated for what it was. Moments or routines we would usually take for granted as we have deemed them as ordinary. I want my work to create a positive attitude towards the everyday life instead of thinking of it as something to pass the time until something ‘unordinary’ happen. ·       Starting point illustrating everyday item, unnoticed moments. Everyday in isolation. ·       produce a flexible product range that illustrates different ordinary items, and unnoticed moments to make the viewer view the everyday as a special moment captured in time. Every product made, design HAS BEEN CONSIDERED. – we just take it for granted

What do you want learn from doing it?

Seeing the value in everyday items, unnoticed moments reflecting on things that have been captured that we take for granted when they are actually happening. I want to try and make a final resolution images that are adaptable to different forms of outcome that can work really well in different formats and medias.

THEMES / SUBJECTS What Themes/Subjects will form the content of your work for this module? This should include Theoretical and non- creative based content and concerns. This section should identify your consideration of the social, cultural, ethical and creative concerns of contemporary practice

GENERAL THEMES: Everyday routines ·       Putting on make-up ·       Getting ready in the morning ·       Going to bed ·       Journeys ·       Food ·       Places ·       Comfort ·       Objects ·       Scenes ·       Products ·         SPECIFIC SUBJECTS: ·       Ordinary ·       Appreciation ·       Noticing special moments we take for granted, as we don’t expect to find moments of joy in them. – Giving the luxury to reflect. ·       Trying to capture Practical objects so the design can be appreciated and not overlooked as they are on a day to day basis - the function is paramount to the form.

PRACTICAL & CONCEPTUAL APPLICATION What areas of Illustration do you intend to investigate in relation to the practical and conceptual, production / distribution of work in response to selected briefs.

SPECIFIC DISCIPLINARY AREA: Finding out peoples routines – to collect commonalities Make a note of objects I use on a day to day basis Photograph –ANYTHING and then evaluate when I get home finding things I didn’t notice in the scene when I first took the picture. Collage Investigate independent artist book publishers Line drawings Digital printing Mix media AUDIENCE/CONTEXTS: ·       Home owner ·       –people who are interesting in form and function. ·       People who are interested in nice things where design has been considered. ·       People who appreciate Form composition, lighting use of media. ·       Nostalgic art. ·       People interested in art work where they can appreciate craft element- artisty, ·       Someone who loves the fact everyday scenes has been turned into art. ·       Even thought we have not experienced it we can connect to it. – selling point. One moment in time we can all connect with but all have a different feeling towards it. PRODUCTION / Distribution Methods:

CONTEXTUAL REFERENCES Identify areas of professional/creative practices that will inform the contextualization of the work that you produce. This should include specific illustrators, studios, practitioner’s and products as well as broader creative disciplines and methods of Production / Distribution.

ILLUSTRATORS / DESIGNERS / STUDIOS: Rob ryan Norman rockwell

CREATIVE SKILLS What practical skills do you intend to further develop and apply during your project. What do you intend to use the skills for. Consider extending the use of skills that you already have in order to deliver work of a higher standard as well as identifying new skills that you will need to develop.

Take one image to develop and use different medias to find method I like, once found, produce illustrations in final resolution, postcard format.  Images of everyday items being used as everyday items:  use Photoshop to see how the image can be used on different everyday object, such as soft furnishings, homewears.

KEY TEXTS. List a selected number of books, articles and texts that are central to your proposed area of practice. These should include a combination of design and non-practice based books, theoretical texts as well as visual publications. You should include a list of relevant websites

Interior design, ceramics, alessi, grason perry. Wayne hemmingwhere The uncommon life of common objects.