- the context that our marketing tool could exist
- the audience it is for
- the techniques we plan to use to create it
- the information we must and want to include on our marketing tool
class discussion about presentation Board
- don't need description of company when sending it to completion.
- brief annotation of ideas
- balance between visuals and text - predominantly visual but needs to be backed up with text to be understood.
- titleing the boards - helps people walk through the context
- brief concept statment
- brand each board (with there logo, name) -links the boards together as a set.
- number the boards
- start with the final image.
- get rid of contextual references.
- just want response and product in contexts!
- reduce type size
- make it stand out 'stoppable'
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