5th march - peer review session

• identify 5 things that make our idea better than others -is it style?, concept? tone of voice? 

1. it illustrates various ways in which the paper can be used in a subtle way through the design concept itself. 
2. we feel the over all concept of using night as a metaphor is strong. 
3. the imagery supports their brand identity by including the brand logo in our design. 
4. the mix of techniques (if done well) will create a strong final image which holds originality. 
5. 
   

• 5 was in which we think we are doing that, our boards demonstrate that? -crafting?,colour? nailed the audience?

1. we have given examples of our thought process of the mix of techniques we could/are gong to use in the final image (this could be explored further to evidence).
2. we have shown that we have research various possible quotes, and possible theme. (maybe we could make it more clear the reasons for choosing the quote 'the darker the night the brighter the moon' and why we have chosen the concept of night) 
3. we have shown the thought process of adding the the logo to the image design (we need to add the logo and explain the reason why we think this is a good idea to add to our imagery) 
4. we have shown the combination of medias on a basic level in a mock up design. (needs more annotation on the image) 
5. 
   

• 5 questions that we want answering 

1. is it obvious that it is the moon? (should we add details to make this clearer, i.e skyline, stars