- win stuff- pride - money-trofhy
- exposure-recognition- publicity -fame
- connections-
- build a portfolio--distinct-range-commercial-individual-
- collabretive-other disciplines-clients experts
- experience-learning how to overcome rejections to work you have tried hard on/really proud off
- placements/work
- awareness of the competition- trends, quality, bench mark DONT LET IT OVERWHELM
- real work deadlines-managing time yourself
- where in the industry you fit-
when selecting biefs hows do you ensure/aim/consider these. ^
eg. choosing the same briefs won't give you a broad range for portfolio
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