what problem\s does the brief identify ?
indadvertedly teach kids whilst still appealing to adults
the alphabet letter ia the motif
inspire and engage kid
anticipation for future boxes
how can you make them want the next box?
they want a iconic brand
what does it ask of you?
crafty and none scholarly
variety designs
suggest the use of character by using the word 'hero'
what is the brief trying to achieve?
a iconic that shows that they love there consumers
selling there product
a product that makes you want to go back for more
educational - selling to adults
fun-apeal to kids
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