BA (Hons) Illustration
- Level 06
OUIL603 Extended Practice
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BRIEF TITLE- create a Brand identity for
Local trademan Mark Casson
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Brief
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Create a recognizable brand identity for local tradesman Mark
Casson that can be easily adapted to any media business platforms he so
wishes to create to promote his business.
He is currently in need of a
business card design (3.5x2 inches) a website banner (Facebook) (19wx7hcm)
and a van design.
As these platforms vary in size,
the design/logo must adhere effectively yet still be recognizable as a set
and made obvious that they represent his business.
The design must represent his
professionalism, perfectionist and clean quality.
The imagery used
should symbolize his trade.
The colours used need to be
minimal to reduce printing cost (van).
Though mark already has a logo for
he's business, he feels it is to simple and not dissimilar to other trade
businesses. He wants a design that is contrast to this, distinguishing his
business from others.
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Product
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Tone
of Voice
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Business card design
Website banner
Van design
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Clean
Professional
Perfectionist
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Audience
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Context
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Potential clients
Other tradesman’s looking for collaboration
Local homeowners
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Everyday environment
Online
Potential clients wallets
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Mandatory
Requirements
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Deliverables
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Symbolise he’s trade
Minimal colours
Cohesive set
Recognisable brand
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Business card design
Website banner
Van design
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