Say What? 10 Ads That Have Nothing to Do with the Products They Promote
Yesterday, New York Magazine pointed out a recent Michele Bachmann-bashing subway ad from the ever-clever Manhattan Mini Storage, complaining that the company isn’t even attempting to make their ads relate to the product — storage — at all anymore. Bachmann’s level of intelligence aside, we agree, and the ad reminded us of a few other advertisements that seem completely irrelevant to the product at hand. We’ve never really understood these kinds of ads, whether on print or tape — we appreciate a certain amount of absurdity, but after a point, how do you expect people to even know what you’re advertising? That’s not to say that we don’t enjoy them a lot of the time, but since studies show time and time again that advertisements don’t work unless they actually talk about the product they’re selling, we’re not sure why these kinds of ads persist.
this piece of text highlights the issue me and my group are trying to make. (highlighted in red)
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