Tuesday, 15 March 2016










 
adding text
choosing effective composition
which is most effective... just pencil detailed scene's or a combination of detailed scene and silhouettes? 
i added the silhouettes as i thought it would emphasize the idea of a large crowd, illustrating the amount of refugee's who are suffering because of the Syrian war.
 
i showed these designs to a few peers and though they liked the silhouettes, they felt both together maybe a bit to complicated - as i want this campaign to have a immediate impact (as this type of advertisement are said to be most successful from research i conducted whilst undertaken my COP 3 Dissertation) i wanted to make the design as simple (yet effective) as i could and to be memorable and easily understood therefore if peers felt a combination of both styles over-complicated the piece this was not the way to go!

which style to go with... pencil scenes or silhouette scenes?
though the silhouette scenes may be more simple and straightforward, they do not communicate emotion. as i wanted the piece to 'hit home' to the viewers, show how these people are suffering and how they are also people like me and you, giving them a face and facial expression will allow viewers to empathise with the refugee's illustrated.
again, from research i gathered from COP 3 disseration, a personalised and 'real-life' situation/story makes audiences react to a issue.




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