Post cards

campaign platform - 

before applying my illustrations to a charity campaign, i really liked the idea of sending postcards of unnoticed, ordinary moments to people to strengthen my concept that ordinary life is not celebrated of appreciated enough. now that i am using the samaritans to promote this message, i feel postcards are are ideal way to target individuals who are feeling unnoticed or alone and do not know who to turn to. sending these postal advertisements though the door i have replicated the format of a post card adding text which is directed targeted at the individual receiving the post cards 'talk to us any time you like...' 

this campaign idea could potentially be developed into indidual or packs of commercial postcards that can be sold for people to send to friends and family. though these postcards do not have to be specifically used of send to people who should call the samaritans, it is still a good promotional statergy to spread the word about the samaritans for if the people receiving the postcard ever feel the need to ring. 

below i have used the illustrations from the book to hold a strong recognition of the 'unnoticed moments' campaign that is spread across many platforms, but have altered the composition and sizes to create a different, individual look for the postcard designs.