creating campaign title

towards the beginning of this project my aim was to create illustrations that captured unnoticed moments, however after deciding on applying them to the samaritans charity, i was unsure weather this would still be an appropriate name. i dabbled on the title:-

•  'your not alone' 
• 'you are noticed'
• 'you are special'
• ' 'the everyman' 

i thought these title would reassure viewers that are feeling alone and venerable that they are not the only ones and they have support. calling the book 'everyman' would reinforce the idea of the 'ordinary' denoting that everybody has bad days, and everybody can feel isolated or negative about life - but would viewers presume this was addressed at men?

after much to'ing and throwing, i decided to stick with the title unnoticed moments. i realised that this title is still relvent becuase my concept is make people see and appreciate moments in there life they are perhaps taking for granted or forgetting about when times are hard. i also think this title is condescending to the context of the book as these moments have been captured and not gone unnoticed. making people feel worthwhile and seen by someone. 

i wanted a delicate font for the campaign title but could not find the perfect one from the font choses. i decided to write the title myself to add to the personal element of my concept. 

'

to emphasise my concept that 'you' are not noticed i have added a line through the word unnoticed to cross out the theory that a person or there feelings do not matter or are unnoticed.