Thursday, 11 December 2014

what we want to get out of the feedback


  1. is what we have come up with suitable for our audience ?
  2. does the evidence on the boards meet the brief?
  3. is the concept strong enough?
  4. which idea is the strongest?
  5. how could we improve?
  6. is the visual direction appropriate to the tone?
  7. is the media appropriate?
  8. do my ideas show the mandatory requirements of the brief?
  9. does my proposal communicate the appropriate concept?
  10. can you understand the brief through the boards?


what i need to do:
add product information -health values
improve illustration by making sure the scenes are separate, yet still hold a comical feel.

colours could communicate health instead of having to physically write it

NEXT PEER REVIEW SESSION:pretty much put to bed! - the boards (3-5) professionally finished, responded to feedback - taking what i have got and extending it further (applying the improvements and advise)

discussed as group:

  • more final resolved work - 
  • specific idea rather than a number so you focus on improving just one
  • look and experiment with a more professional/thought out layout 
  • the board should be able to to inform someone of exactly what your doing, why and the brief without having to talk to you. (clarity) 
  • spelling and grammer checking 
  • earlier preparation - dont leave it to the day to print it out!
  • more justification of media and colours etc
  • actual production 


expectations (discussed as class):


  • more resolved visual concepts
  • more appropriate/considered visual aesthetics 
  • more professional/clearer/clarified presentation board 
  • clear timescale and deadlines 
  • refined brief 
  • production 



dont show development of ideas or contextual reference when making proposals to show to actual clients

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