Experimenting with type

one of my main downfalls with this brief and my development is my lack of knowledge with type.
it has suddenly become apparent to me that type can make or break a design and it is something in the past i have seen as thought about or seen as a problem to solve within a design and brief.

i decided to contact a graphic designer after battling with type myself and getting know-where (especially after tutorials where i felt i had an effective type but got told otherwise!- i'm clueless!)

after being advised on the type face on the waranty note which i could replicate in my interpreted design, i decided to use the same type face for the the text around Churchill head as to maintain a consistant coherent design.
HOWEVER
i worried that this type was not appropriate for the target market and theme - sophistication, middle class, special occasion, so i decided to consult with Liam again for his opinion. (graphic designer)

i have decided to make the text colour the same golden colour as the logo emblem that is present on the box template provided for the brief. i think it also represents class and a special occasion.