specific campaigns

Samaritans, the UK telephone counseling service, launched a print and billboard advertising campaign over winter (November 2006 – March 2007) using doodle art to remind young people (16-25 years old) of the unspoken thoughts that could be talked through with a confidential listener. Sarah Shillito, Senior Manager of The Vodafone UK Foundation which supports the campaign said: We are proud that The Vodafone UK Foundation’s partnership with Samaritans is helping the charity’s ongoing communication with young people. The success of Samaritans’ email service proves that technology has an important role to play in reaching vulnerable young people, especially young men.”

Developing the concept further we have created a campaign that features a green balloon as the main focus of promotional material - the green balloon is seen to represent feelings that relate to people who might want to call Samaritans. It also creates emotive feelings while remaining anonymous so that the viewer can interpret it in their own way. Here you can see the concept in use on a promotional flyer for Samaritans national Stress Down Day and on two adverts for the local paper - a recruitment advert for volunteers and a seasonal Christmas advert. and an invitation. 

invitation

flyer, 2 adverts for local paper,

To mark the occasion, we have teamed up with BT who have generously agreed to give us advertising space in 20 of their phone boxes to help raise awareness of our birthday and of our service.