Final Proposal Refinement

What are you proposing to do? (Product, Range & Distribution)

I propose to create a series of illustrations that capture everyday unnoticed moments. I plan to produce a book containing these illustrations that are partnered with relatable quotes about celebrating the ‘ordinary’ and appreciating life. Once produced I aim re-format and apply these to campaign advertising formats used by the charity Samaritans, a charity that help people who are perhaps feeling negative about life/ their life situations and need someone to take to.

What do you want achieve?

I hope that my illustrations will touch people and make them feel more appreciative of everyday life- focusing on the good in their lives rather than the negatives. By applying it to a charity I hope to achieve a sensitivity with my work. I also aim to maintain the charities brand identity by incorporating their logos, tag lines and usually advertising platforms/places.