tutorial with fred.

dont  over complicate -  the reason a campaign was suggested was so i could think about appropriate formats -something i had to respond to.
the campaign/ charity could be seen as incidental, the fact that i have chosen the samaritans is appropriate with the idea of people recognising how special they are or their significance, but i do not need to create a specific campaign for them.

for my illustrations to become sinister, all that really needs to be added is a simple tagline/charity logo.  the illustrations on its own could be anything, for anything, but by adding the tagline, you create a context.

'your not alone'
'you are noticed'
'you are special'

this will contextualise the drawing and the campaign. - simple

remember i am not starting from scratch and creating a advertising campaign like a advertising student or graphic design student would do, what i am looking for is a vehicle for my illustrations to make sense in a context.

worried that my drawings are not not necessary aplicatable to a negative situations 
i dont need to make the illustrations sad/about the negative situation that someone who wants to ring the samaritans find themselves in, it could be a image that reads 'what makes you happy' - for people to think about this and dwell on good things in their life instead of focusing on their troubles which will remind them more- push them over the edge!


The main focus of this project is the drawings, and what i am trying to find is just a vehicle by which they make it out on to something in the real world.

there is 'the everyman' quality behind my work, it could be anybody therefore will reach out to people making them not feel alone in there problems as it could be happening to others - linking back to my initial concepts of ordinary lives.
just by putting images of ordinary moments, shows that they are important.

the idea of still creating a book  
allows each unnoticed moment to come together to show my overall concept
'you are noticed' -book title.
if not a book, possibly a mail shot of flyer

just do it- dont try and work myself up trying to rationalise it!

the value of this project/module is the quality of the images and the produced book,  (cop side of 505 module) the campaign side of the project is the quick decision making, setting myself a deadline (responsive side of 505 module)- does not have to be necessary deep or well consider as i have already done this in the generating of the work (image making) this could be done in 2 days- the rest of the time can be spend refining final images and creating the valued production of book.