dont over complicate - the reason a campaign was suggested was so i could think about appropriate formats -something i had to respond to.
the campaign/ charity could be seen as incidental, the fact that i have chosen the samaritans is appropriate with the idea of people recognising how special they are or their significance, but i do not need to create a specific campaign for them.
for my illustrations to become sinister, all that really needs to be added is a simple tagline/charity logo. the illustrations on its own could be anything, for anything, but by adding the tagline, you create a context.
'your not alone'
'you are noticed'
'you are special'
this will contextualise the drawing and the campaign. - simple
remember i am not starting from scratch and creating a advertising campaign like a advertising student or graphic design student would do, what i am looking for is a vehicle for my illustrations to make sense in a context.
worried that my drawings are not not necessary aplicatable to a negative situations
i dont need to make the illustrations sad/about the negative situation that someone who wants to ring the samaritans find themselves in, it could be a image that reads 'what makes you happy' - for people to think about this and dwell on good things in their life instead of focusing on their troubles which will remind them more- push them over the edge!
The main focus of this project is the drawings, and what i am trying to find is just a vehicle by which they make it out on to something in the real world.
there is 'the everyman' quality behind my work, it could be anybody therefore will reach out to people making them not feel alone in there problems as it could be happening to others - linking back to my initial concepts of ordinary lives.
just by putting images of ordinary moments, shows that they are important.
the idea of still creating a book
allows each unnoticed moment to come together to show my overall concept
'you are noticed' -book title.
if not a book, possibly a mail shot of flyer
just do it- dont try and work myself up trying to rationalise it!
the value of this project/module is the quality of the images and the produced book, (cop side of 505 module) the campaign side of the project is the quick decision making, setting myself a deadline (responsive side of 505 module)- does not have to be necessary deep or well consider as i have already done this in the generating of the work (image making) this could be done in 2 days- the rest of the time can be spend refining final images and creating the valued production of book.
Thursday, 30 April 2015
discussion with eleanor.
i discussed with Eleanor how i was confused about how my drawing which i initially drew to communicate everyday moments in the hope it would emit the feeling of comfort and nostalgia, would now work for a campaign for the samaritans (or another charity) as i would need to make my illustrations reach out to their audience who are looking for help with their problems.
we discussed how i could perhaps use the illustrations but use a quote about a possible problem the people in my drawings could be having which would also reach out to the public who have this problem:
who would look for it? how would the samaritans use your campaign to reach there audience.
to change the tone of voice from positive to more serious/negative (even though i have used this colour in my previous illustration designs) i could use the grey backdrop which sits behind the figure as a metaphor for their problems -'a grey
we discussed how i could perhaps use the illustrations but use a quote about a possible problem the people in my drawings could be having which would also reach out to the public who have this problem:
i.e this image could be paired with a quote of a single mum who wants someone to talk to, or someone dealing with postnatal depression.
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| i.e: this image would be matched with a quote or a problem about work, or struggling to get work. |
who would look for it? how would the samaritans use your campaign to reach there audience.
- toilet cubicles - places people are alone with their thoughts.
- phone boxes
- bus stops
- underground
- postal flyers/postcards - reach people who wouldn't no who to contact when in a bad situation (we contact them)
to change the tone of voice from positive to more serious/negative (even though i have used this colour in my previous illustration designs) i could use the grey backdrop which sits behind the figure as a metaphor for their problems -'a grey
Final Proposal Refinement
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What are you proposing to do?
(Product, Range & Distribution)
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I propose to create a series of
illustrations that capture everyday unnoticed moments. I plan to produce a
book containing these illustrations that are partnered with relatable quotes
about celebrating the ‘ordinary’ and appreciating life.
Once produced I aim re-format and
apply these to campaign advertising formats used by the charity Samaritans, a
charity that help people who are perhaps feeling negative about life/ their
life situations and need someone to take to.
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What do you want achieve?
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I hope that my illustrations will
touch people and make them feel more appreciative of everyday life- focusing on
the good in their lives rather than the negatives.
By applying it to a charity I hope
to achieve a sensitivity with my work. I also aim to maintain the charities
brand identity by incorporating their logos, tag lines and usually
advertising platforms/places.
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group tutorials
merchandising
open up any other opportunities of what i propose to do
quotes - academic is fine
charity campaign
book release
help the ages
specific campaigns
Samaritans, the UK telephone counseling service, launched a print and billboard advertising campaign over winter (November 2006 – March 2007) using doodle art to remind young people (16-25 years old) of the unspoken thoughts that could be talked through with a confidential listener. Sarah Shillito, Senior Manager of The Vodafone UK Foundation which supports the campaign said: We are proud that The Vodafone UK Foundation’s partnership with Samaritans is helping the charity’s ongoing communication with young people. The success of Samaritans’ email service proves that technology has an important role to play in reaching vulnerable young people, especially young men.”
To mark the occasion, we have teamed up with BT who have generously agreed to give us advertising space in 20 of their phone boxes to help raise awareness of our birthday and of our service.
Developing the concept further we have created a campaign that features a green balloon as the main focus of promotional material - the green balloon is seen to represent feelings that relate to people who might want to call Samaritans. It also creates emotive feelings while remaining anonymous so that the viewer can interpret it in their own way. Here you can see the concept in use on a promotional flyer for Samaritans national Stress Down Day and on two adverts for the local paper - a recruitment advert for volunteers and a seasonal Christmas advert. and an invitation.
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| invitation |
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| flyer, 2 adverts for local paper, |
To mark the occasion, we have teamed up with BT who have generously agreed to give us advertising space in 20 of their phone boxes to help raise awareness of our birthday and of our service.
Wednesday, 29 April 2015
what formats do they use to advertise their campaigns
Christopher Wigans campaign brief for the samaritans
Christopher produced a number of different designs in the form of billboard, posters and magazine illustrations.
samaritans site and campaign pieces.
finding a charity campaign to apply my illustrations to.
i thought about using the charity 'samaritans' to create a campaign for as my illustrations will hopefully emit comfort in people with the use of everyday familiar sceneries. i thought this would be a good charity to use as they aims to make people feel worth while, not alone, and make them feel there is a light at the end of the tunnel.
'Talk to us any time you like, in your own way, and off the record – about whatever’s getting to you.'
Friday, 17 April 2015
Responsive Module Evaluation.
This module has definitely opened my eyes
as to what it would be like as an illustrator outside of education. Before this
module it was easy to confine myself inside a bubble of course briefs, with just
a grade result as my target. it has allowed me to think about my work within
the creative industry, outside of the studio
environment and beyond the competition of just my course peers- scary thought!
Working with ‘real world’ clients has
allowed me to experience working to their individual deadlines and requirements,
though I am used to working to strikes deadlines, the consequences are much different
to education. If I were to miss a deadline within my university course, this
would effect my overall grade, letting myself and tutors down, whereas in the
professional industry, there is no pressure from clients. it does not effect
them if I enter my work or not, though my failure to do so would ultimately
stop me from potentially being recognized or considered in any future
illustration work, inevitably threating my own success as a illustrator. This
made me more determined to reach deadlines, being responsible for a wasted
opportunity that could effect my accomplishment, as an illustrator is something
I did not want wresting on my shoulders.
I found the set up of the module quite
confusing and overwhelming at first, being in-charge of what briefs to
undertake was quite a responsibility, I worried that I would chose a brief that
I may loose interest in or hit a creative block with, however, from experience
with other modules and discussion with tutors and peers, this is something that
is probable with even your ideal brief, there Is no escaping!
Choosing individual briefs has really
encouraged me to become more decisive, something I lacked massively before hand
due to lack of confidence in my own ideas, I tended to rely on others for
guidance and opinions as I felt I needed reassurance that I was ‘on the right
track’.
Though this has improved my confidence,
making me a stronger and self-assured illustrator, and has allowed me to experience
what it will be like after university, it has also made me appreciate peer
reviews, feedback sessions, and being surrounded by other creatives. I feel input off others and being influenced
by different design styles can really push my practice forward, and is
something I will keep in mind after university.
One thing I regret with in this module was
not clarifying what was classed as a substantial brief, I was under the
impression every brief has to be as intense as our main individual practice ycn
brief so I therefore choice 3 other from ycn. I think by doing this I put
myself under more pressure as the deliverables from each were rather extensive.
Learning how to Present our work to a profession
level has been a substantial part of this module and is something I did not see
as essential until now. It has been great to see how much better work can look
in a effective, clear design layout. I have definitely become more aware and
critical of how I present my work, especially comparing my current boards to the
boards we had to create for our first individual practice crit. I have learnt
not to over complicate with text and allow the visuals to talk for themselves,
the first thing the client should be hit with is a impact board to showcase my
work and drawn them In.
Though presentation boards can massively
improve the look of my work, they do take time; I need to make sure I account
for this time within the deadline future.
As we are being advised to have our own
online presence, I have began to put my work online and on to social media
sites to promote my practice, however as the work produced for this module is
for competition entries, I have had to consider withholding work until after
deadlines to avoid the chance of plagiarism, something we have been warned
about in our PPP module, and something I would perhaps not of thought about
before. Contrary to this, I have tried
to evidence and justify my ideas and thought processes as much as possible on
my blog to avoid accusations of copyright myself.
To being with, I was not particularly
enthusiastic, and was quite apprehensive to start the collaborative practice
brief due to past experiences of collaborations, personally i would rather be
responsible for my own work, I feared that if the project did not go as well as
hoped, I would feel I would of let the other person down as well as myself.
Never the less, as this was a compulsory
part of the module, I began to look for a partner to work with that could
improve my practice. Unfortunately many people had already found pairs so I was
put into a predicament by my tutor to choose from the creatives that were left.
Luckily I was partnered with Joe boyd, another illustrator on my course, I was
really happy to be partnered with him as our practices are quite different, our
strengths are opposite to each other so this will therefore hopefully make for
a stronger project outcome.
To begin with, both me and Joe were quite timid
with our opinions and idea, I was reluctant to instruct or suggest alternate
routes due to my lack of self -assurance, there was no authority or controller
in our partnership which at times made it difficult to make a decision. However
as time went on and we spent more time together, it became easier, we
understood that our opinions were not said to offend but used to improve our
projects which would inevitably benefit us both.
Overall, I found this module very useful as
I have come to realize that illustration is not just down to the work you
produce, there are many other aspects that need to be considered, such as
deadlines, communication with the client, the presentation/delivery of work,
etc. It has made me more confident as a creative by pushing me out of my
comfort zones and forcing me to have trust my decisions.
Friday, 3 April 2015
Time Managment
Because this module and its guidelines/deadlines were completely new to me, at first i didn't really know how to manage the time i spend on this module efficiently along with my other modules. though i did keep up with the individual practice brief due to the weekly lessons and task set, i found that i put the 4 other compulsory substantial briefs to the back of my mind as we were not necessary being 'checked up on', as it was our own responsibility.
i feel the briefs i finally chose to undergo all required a-lot of work, especially the other 2 ycn briefs. the reason i chose intense briefs was due to my confusion of what briefs would be classed as 'significant', i knew YCN briefs were significant as we had to chose one from here for our individual practice so thought it would be best/safer choosing more from here.
annoyingly, all my competitions brief deadlines were around the same time (especially all the YCN briefs) 3 even 4 weeks before the official Responsive module hand-in. this was very stressful as i wanted each of my briefs to be effective at a high level of finish, this meant that i dedicated most of my time to responsive for a good 2 weeks, and though this detracted from the time spend on other modules i am happy i got my head down and solidly worked as i am happy with the majority of my submissions.
On the plus side to the early submission dates, the extra time in-between their deadlines and the module submission has allowed me to spend time creating presentation boards and editing/ making my blog easier to follow, issuuing the majority of my development images.
On the plus side to the early submission dates, the extra time in-between their deadlines and the module submission has allowed me to spend time creating presentation boards and editing/ making my blog easier to follow, issuuing the majority of my development images.
Thursday, 2 April 2015
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