incorporating continuous line to show surface level.

i have stuck with the same drawing technique as my previous idea which i think has worked better due to the simpler design. 

adding bursts of colour by hand instead of digitally. i have chosen the colours blue and orange as they are complimentary colour and will hopefully therefore make the design more atheistically pleasing, drawing customers in. 

using surface line to spell out my additional tag line to emphasis my concept of everyday scenarios propercorn demographic find themselves in done properly with the propercorn snack. tying the design and the infomation together. 

after adding the illustration to the poster format, i don't think the burst of colours are bold enough which doesn't make the design eye catching which is a must when advertising. 

using collage instead. 

using collage i feel creates a stronger contrast between the line drawing and the collage therefore making it a bolder illustration. to make it stand out further from the background colour i have also make the line drawing background white. 

using a richer colour again to make it bolder. this is also the same colour as one of the propercorn packets - a colour which will already be recognised with the brand, adding to their current brand identity.