Friday, 30 January 2015

Penguin Book awards book cover brief for adult non-fiction book 'Freakonomics'

http://freakonomics.com/books/freakonomics The closing date for entries is 12 noon (GMT) on Wednesday 11 March 2015.The Brief
The cover design needs to reflect that this is a fresh, witty and illuminating book which looks at the big – and the not so big – questions of life in an original and entertaining way. It needs to hint at the very broad range of topics the book covers. It needs to convey that the Freakonomics way of seeing the world is at the heart of everything we see and do – these are the subjects that bedevil us daily: from parenting to crime, sport to politics, fat to cheating, fear to traffic jams. This book asks provocative and profound questions about human motivation and contemporary living and reaches some astonishing conclusions. The cover is the ‘way in’ to how people will change the way they see the world.
Your cover design needs to include all the cover copy as supplied and be designed to the specified design template (B format, 198mm high x 129mm wide, spine 20mm wide).
We are looking for a striking cover design that is well executed, has an imaginative concept and clearly places the book for its market. While all elements of the cover need to work together as a cohesive whole, remember that the front cover must be effective on its own and be eye-catching within a crowded bookshop setting.
The winning design will need to:
  • have an imaginative concept and original interpretation of the brief
  • be competently executed with strong use of typography
  • appeal to a contemporary readership
  • show a good understanding of the marketplace
  • have a point of difference from the many other book covers it is competing against
What the judges are looking for:

Thursday, 22 January 2015

Collaborative practices brief

Identify creative partner

Choose 3 briefs from Dnad or ycn 

Bring printed versions of each to next session 

state Why have I chosen them brief 



Need to do 4 other comprehensive briefs

professional significant briefs 

( testing ability to choose appropriate briefs) 

Secret 7 

Deadline Easter

PROJECT REPORT
  • map and story of module 
  • Communicate the briefs that I have undertaken 
  • Why 
  • What I have learnt
  • Visual evaluation
  • Distilling blog 
  • What I have got out of the module 
  • -thinking about context, product, function, collaboration

Has to be pdf -issuu 

Consistency of presentation 
How it is seen in real world -showing it could work




Tuesday, 20 January 2015

Evaluation


Though It feels like we have been doing this project for a long time, looking back it is surprising to see how much I have learnt in this time, especially on the animation front. Before this project I had never used any of the programs or thought in terms of moving image, though I still have a lot to learn I have grasped the basics of after effects, learning how to insert image sequences, changing their scale, rotation and creating key frames. One problem that I faced with my animation was the layering of image sequences to blend in with the background, so I have spent a lot of time experimenting with how to overlay these layers using masks and filters to make it flow as smoothly as possible. At times I have found these processes very frustrating due to my lack of knowledge, which meant simple procedures would take me a lot longer to do and understand.
I have also learnt how to use dragon frame to capture a stop motion sequence. This has made me think about my work in a completely different way, the process made me focus on each stage in creating an image and capturing these stages to tell the story.
Though I have done dry point in the past, I was not aware of the many ways I could stylize the process, ie adding coloured inks, printing onto textured paper, using different etching tools to achieve different widths and textures of lines. by using different tools I have managed to create thicker lines, allowing me to develop on the drawing style I have previously been working on but through etching.
line technique i have recently been experimenting with.



From researching into the theme of nonsense, and being inspired by objects, which transform into other objects through imagination, the process of stop motion has allowed me to develop this concept by visually showing the transformation.
As well as using physical objects, I have also used collage to layer up 2d objects to help create these nonsense scenes.

To achieve the un-tangible I wanted to use colour to symbolize imagination, fun, and a wondrous feeling to my prints and animation. I experimented with way of applying this colour to my prints with splashing vivid brusho onto the prints in the hope this would represent bursts of imagination.
Though I didn’t use this technique in my final prints, I took this technique into my animation by scanning in paint splashes and adding them to parts of my animation with the imaginative transition and also to parts that lacked attention.

I think my project has benefited from the research I carried out at the start of the module, I aimed to subtly communicate this research in my print and animation through the theme of nonsense, using a number of aspects in Carroll’s life which people perhaps would not have known about him to make my work more interesting and controversial. I wanted my work to differ from other bodies of work, which are often about his literature work/alice In wonderland.

Though I ended up using the regular dry point printing plate, I’m glad I experimented with a number of different transparent plates, as it allowed me to see how much more effective my prints were when I printed from the opaque plates. I think one of my strengths was learning where I was wasting my time and where I should persevere, e.g.- printing onto the partially transparent green plate, I did a test etch instead of spending time on a detailed final etch to see if the plate would print, I learnt from my mistake at the beginning of the my printing process where I etched each design onto the transparent thick plate to later realize the prints from these where not successful. Even though this procedure took up a lot of development time, In the future, if I were to come back to dry point etching, I will know what type of properties to look for in a printing plate.
green plate and print from it. 


One of my main weaknesses during this project was not thinking realistically in what I planned to achieve in both my animation and prints, this inevitably made me very critical of what I had produced in the time given verses my expectations. However it is good to know that I can revisit ideas in the future.
Also, because I have never done animation before, or a great deal of etching, I compare my work to a professional standard/ peers, instead of remembering that I am a beginner and these processes can take years to grasp.
If I were to do this project again I would spend more time developing my design ideas for my prints, considering composition and detail. I found when printing my prints, because of the objects I had collaged, some prints lacked objects with detail.
                                    detailed print                   less detailed print as objects used didn't require detail  

This then made the quality of my work look inconsistent.

moving pictures project proposal

BA (Hons) Illustration - Level 05

OUIL504 Illustration 1: Process & Production

STUDIO BRIEF 2 PROJECT PROPOSAL: Moving Pictures


I intend to produce ……
a) A thirty to sixty-second sting to advertise a forthcoming documentary programme about your chosen author’s life and works.


‘the imagination of Lewis Carroll’ using physical objects with relevance to lewis carroll and using dragon frame/stop motion to capture the objects changing into something else to show he’s imagination and nonsense nature.
I will show the change in object through illustrating onto paper around the object.
To make sure the image sequence are understood and theme appreciated, the objects will change one by one.
On dragon frame I will add shapes digitally which will be moving in the background constantly to connote Lewis’s link to math’s and geometry.
Duration:
Animation process: stop frame (dragon frame) so the object can move on and off the screen and I can capture each motion in steps.
Action Plan:
Collect empyema with relevance to Lewis Carroll (Tuesday)
Play around with drawing around the object from imagination without taking pictures (Tuesday night)
Book session in dragon frame to play around with this animation technique on one or more objects
Take images into after effects – use key frames to position, move, change scale of geometric shapes.

The content will focus on (identify 3 specific themes, texts or concepts)
1.imagination- concentrating on how your/Lewis Carroll’s imagination (might of) worked I.e seeing a basic object/shape/thing and your imagination turning it into something else.  Nonsense

2.using objects which have relevance to Lewis Carroll/his literature/he’s life
pocket watches
chess piece-( he’s love of logic) Turing into a into crown (queen victoria)
child –turning into animal
book turning into visual illustrations and coming alive
key (to link to Alice and wonderland theme and his struggle with identity) turning into fly –(keys to doors in he’s life always flying away from him i.e. childhood)


I will be aiming to communicate (identify 3 specific messages, ideas, moods etc.)

1.fun, intriguing interesting imaginative


2.from experimenting and playing around with stop frame process and adding the drawings around it to turn it into something different, I will know weather the objects I have chosen can be created into something else of relevance to Lewis Carroll- this way I can communicate different aspects of him.


3.i can play around with adding textures and burst of appropriate colour on after effects to communicate mood.




To an audience of ….. (name 3 characteristics)

1.children- as simple to understand, visually interesting and will hopefully retain interest


2.young adults – people who like to be intrigued and see things in a different way -  


3. fans of he’s nonsense literature style.





printed pictures project proposal

BA (Hons) Illustration - Level 05

OUIL504 Illustration 1: Process & Production

STUDIO BRIEF 3: Printed Pictures



Brief -I intend to produce and why…


5 detailed etched/dry point prints.  Taking inspiration from Gemma Anderson. i aim to create prints which describe all aspects of Lewis Carroll through images alone. ‘a biography of motifs’.  I want to focus on the theme nonsense; this heavily relies on the composition of the drawn objects creating a nonsense' absurd' narrative/scene, creating a strong visual link to he’s literature style of nonsense.
 ‘Nothing would be how it was, because everything would be how it isn’t’ – a quote which I will aim to communicate when creating the nonsense scene of motifs.
I decided to use etching as I think this would be the best process to show detail. I this process was also used to illustrate Alice in wonderland therefore it has a historical reference.


I will create the prints and once printed add colour (brusho) as the quality of the colour is more vivid and bright which I feel will communicate the feeling of ‘magic’ and imagination’ the best.


Background/considerations, (tone of voice/mood/audience/context, form/format, colour.media,etc…)
1.     I will draw motifs, which have relevance to Lewis Carroll’s life, work, and period he lived
through.
·       Nature
·       Alice in wonderland /through the looking glass
·       Mathematics
·       Religion
·       Childhood
·       Nonsense
·       Imagination
·       He’s Education
·       Victorian Britain



2. Showing he’s struggle with sense of identity: through composition and format I will use the illustrations to form a outline of a question which will be formed in the negative space.


3.i will place slightly darker colours near motifs which have darker/sadder links to Lewis Carroll’s life- though I want the general mood to be fun with a uplifting silly nature, I feel highlighting the negative parts is important to give a more rounded descriptions of him. 
I don’t want to overwhelm my prints with colour so I will only use a few splashes per print.

Audience and context: i want my prints to be suitable and enjoyed by all ages, however i feel/hope they will be understood differently by the different ages, i.e i hope they will appear to children with the nonsense silly theme, and the bright colours, but i also hope they will appeal to adults, young adults and fans of Lewis Carroll that will hopefully be intrigued to find out why i used certain motifs to describe he's life visually. 
i think they could exists as a decorative print but also in publishing - about Lewis Carroll. 


Deliverables what (exactly) do you intend to submit (quantity, format, scale etc.)

5 etched prints





final prints


final animation


pieces from visual journal

Propercorn Presentation Boards ready for submission

Peer review

comments from the class 






Presenting my work

For the crit I presented my work it seperate folders (created out of newsprint) however this made it awkward to get out my work to view it. I think I will instead get clips to clip each different section of work together, making it easier to see.

Sunday, 18 January 2015

Time Managment

 i feel i have managed my time towards the end of the project well by thinking realistically of what i can archive in the time left. by simplifying my ideas down, i relieved some of the pressure i was putting myself under, especially when i encountered problems with  my project which did not make time for (plates not printing properly, re-doing image sequences for animation) e.t.c), i was able to rectify them as i used the time i would have needed to use for my initial ideas.
though it would of been great if i would of been able to produce the complex idea i had at the start (several detailed nonsense maps of wonderland, or 5 full complex etches) i feel the time i would of had to of spent producing these would have severely deducted the time i also needed to spend on evaluating, finding contextual references, researching  and developing techniques.

Managing 3 projects at the same time:
this was a massive struggle for me especially at the start of the project, i put myself under a constant battle, worrying if i was spending to much time on one? needed to focus on one more than then other? however as time went on, it become easier to deal with, especially when i was dealing with similar themes in both projects, meaning that i was able to influence and bounce ideas of one another. however throughout, i have struggled with visual journal, at the start of the project, when studio brief 2 and 3 hadn't really kicked off yet, it was straight forward to know work i was doing should be in my visual journal as it was developing and experimenting with ideas and images to provoke concepts for the other briefs, however when studio brief 2 and 3 started, i was unsure what work i would have to carry on doing in my visual journal.

Saturday, 17 January 2015

looking at final animation compared to my moving pictures project proposal


"To make sure the image sequences are understood and theme appreciated, the objects will change one by one." - after creating each image sequence in dragon frame and taking them into after effects, showing the transformation of the object changing into to something, though this was showed and focused on the technique thoroughly, it became rather boring to watch, especially when the image sequence was quite long - e.g the little girl growing rabbit ears. therefore i decided to overlap image sequences to maintain interest. 


  • redo-ing book sequence

old sequence: pages flickered too much and was too complicated to watch. the imagination process of the rabbits jumping out the book is too long and i found you lost interest. 



new sequence: used actual and to open the book so the process of opening the book was smoother and looked more realistic. used less frames to show the transition of the rabbits jumping out and changing position.
 like i did on the first sequence, i wanted the rabbits on the book to disappear to give the impression that the rabbit is moving, however in this sequence, the rabbits still exist on the page as i didn't turn the page to a blank one to start the next rabbit. eventhough this wasn't what i initially wanted to show, i think the concept is actually stronger this way, showing how the words have left the page and turned into the imagination (rabbit) . 


using ideas/ sketches i had done in my visual journal of lewis Carroll in my animation:

  • choosing key motifs to describe aspects of he's life


  • layering of image sequences 

one of my main issues with after effects and my animation was trying to blend in the separate image sequences to the black ground. e.g the key at the top right has a glow around it due to the light changing when the key was moved during dragon frame,i played around with creating mask paths to cut of the majority of the image background, though it is very light it is still very noticeable which is really annoying. 

slight change in colour around the book and book itself due to separate image sequences being overlapped. though i used the same lighting, background paper, and did not move the camera i still managed to get a slightly different light when using dragon frame, which causes a flickering effect when placed next to each other on after effects so does not run as one smooth motion like i would want.