The greetings card industry is a very competitive market. We are constantly looking for ways to stand out from the crowd, whether this be through an exciting card format, interesting use of finishes (emboss, foil, glitter, varnish, gems, googly eyes, printed card attachments, bespoke attachments, buttons etc), or simply stunning designs that stand out from the competition.
Considerations
Think about the sending situation. Why would you be sending them a card? What is the occasion? Birthday card to a friend or to a family relation? Something to say good luck, get well? Congratulations? You’re getting married? Simply ‘I love you’ or ‘I miss you’?
Who is the recipient? At what stage in their lives are they? Single, married, with children, off to college/university, passing their driving test, losing someone close to them?
Remember who you are targeting. Who is going to be actually buying the card for the recipient? Although you need to design a card that targets the recipient, it’s the person who is buying the card we need to impress and convince.
Also please note: Women buy far more cards than men.
- everyday occurancing
Why i chose this brief:
i like the idea of creating illustrations for a positive reason, for a positive occasion or to pass/send a positive feeling. with this brief i feel i can combine aspects from my previous 'unnoticed moments' project, taking unnoticed (unposed) scenes from either a special occasion or a positive time and communicate the moment in a illustration which could be applied onto the card format. by creating cards capturing these moments i hope this will create a feeling of nostalgia and familiarity within customers who see the card.
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