Design a personal branding body for local plastering and tilling tradesman Mark Casson.

Brief:

Mark would like a recognizable brand identity that can be easily adapted to any media business platform he so wishes to create to promote his business. 

He is currently in need of a business card design (3.5x2 inches) a website banner (Facebook) (19wx7hcm) and a van design. 

As these platforms vary in size, the design/logo must adhere effectively yet still be recognizable as a set and made obvious that they represent his business. 

The design must represent his professionalism, perfectionist and clean quality.

The imagery used should symbolize his trade.

the colours used need to be minimal to reduce printing cost (van).

Though mark already has a logo for he's business, he feels it is to simple and not dissimilar to other trade businesses. he wants a design that is contrast to this, distinguishing his business from others. 

Why i have chosen the brief:  

I have chosen this brief as it will challenge me to work with specific guidelines /measurements. It is also design focused which means I will have to consider text as well as imagery. Because it is for branding, the design I come up with needs to be simple and recognizable. This in itself is a challenge for my skill set, as I will need to simplify my work ethic, making sure I do not over complicate illustrations allowing it to be easily immersed and remembered. Application of the design needs to be considered throughout my design process, making sure it is as just as effective on the required platforms as it does on paper/digitally.